Organizing Strategy and Practice

Andrea Cristina Mercado's Picture

Andrea Cristina Mercado

Andrea Cristina Mercado, Executive Director of New Florida Majority, leads scaled civic engagement programs, and strategic campaigns that center Black and brown communities. Under her leadership New Florida Majority has registered over 150,000 Floridians to vote. The daughter of immigrants from South America, who made South Florida home, Andrea has been organizing in communities of color and immigrant communities for over fifteen years. Andrea is one of the co-founders of the National Domestic Workers Alliance and led the California Domestic Worker Coalition, a statewide effort to include domestic workers in labor laws, which successfully passed Domestic Worker Bill of Rights Legislation in 2013, seven states have now passed similar legislation. She went on to lead nationally recognized campaigns for immigrant and worker rights such as We Belong Together, and the 100 women 100 mile pilgrimage for migrant dignity. She is a graduate of Brown University, Fulbright Scholar and Emily’s list awardee.